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Here we are targeting people that live around coasts, they will be our prospects. We just launch our brand new windsurfing products. Some boards from freewave to freestyle and slalom boards, but also sails from surfwave to freeride sails. With our new collection comes a lot of derivates as foils to meet new generations’ needs.
As we are a well-known brand a lot of people are enrolling in our databases by many means: internet, email campaign, competitions, exhibitions. On Firebase.Thereby we are able to organize the data by attributes and to focus our different marketing campaign on different segments of the market.
In this example we are targeting people living next to coasts in order to send them by mail our new catalog 2021. They will be able to see our new technologies and design on our boards, boards that are more used in waves, it is why we targeted people living in a certain perimeter to a beach thanks to JS. Coding on Glitch.
If we wanted to target people that have more chance to have teenagers to sell them middle-range and middle-size sails we could use the same system by using a filter to choose people from 40 to 50 for example.
